Self-citation in academic publishing is a complex issue that can have a significant impact on how people perceive scholarly work. Institutional frameworks may unintentionally encourage authors to cite themselves, reducing the value of their work. This raises concerns about academic integrity and the possibility of technical plagiarism. Researchers should consider why authors self-cite and promote honesty in scholarly communication in order to reduce self-citation and increase credibility. Authors should exercise caution when citing their own work, particularly if they write for the same publisher. This can raise concerns about academic integrity and result in biased research dissemination. Avoiding self-citation not only improves the credibility of their work, but it also encourages a more comprehensive engagement with a larger body of scholarship. Understanding proper citation techniques strengthens an author's adherence to ethical scholarly practices. Navigating the nuances of academic citation practices is critical for scholars seeking integrity and clarity in their work. Over-reliance on one's own publications may unintentionally indicate a lack of interaction with the broader scholarly community. Scholars from various backgrounds may face unique challenges in understanding academic integrity conventions, particularly those involving self-referential citations. To maintain objectivity and credibility, authors should use a strategic approach when referencing their own work. Overreliance on previous papers can give the impression of self-validation and reduce the impact of research within the larger academic discourse. As a result, authors should avoid citing their published papers from this publisher whenever possible in the future.